For seventy years, generations of families made the drive to 117 Boston Street: past the sign, through the parking lot, into the line. The witch on the broomstick meant summer was here. It meant soft serve. It meant something.
In 2026, we're closing for good. This hoodie carries the original logo from our sign, exactly as it has stood on Boston Street since 1952. Wear it through the Salem fall. Wear it in October when the crowds come and the leaves turn and the whole city feels like it belongs to a different century.
We'll be gone. The logo won't be.
• 52% airlume combed ring-spun cotton, 48% poly fleece • Bella + Canvas 3719 Unisex Pullover Hoodie • Heather colors are 60% airlume combed ring-spun cotton, 40% poly fleece • Fabric weight: 6.5 oz/yd² (220.4 g/m²) • Regular fit • Side-seamed construction • Blank product sourced from Honduras, Nicaragua or the US
